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One of the biggest dates in the publishing calendar – known as Super Thursday – will see dozens of new titles hit the shelves in preparation for the Christmas market on October 8.

This year, 503 hardback books will be published on that day, around twice as many published in an average week, and 300 more than the following Thursday, according to trade magazine The Bookseller.

The line-up of books published will also include books by Bill Bryson, Steve Coogan, Martina Cole, Sir Tom Jones, Andrew Marr and Sir Terry Wogan.

Cookery books include new volumes from Hugh Fearnley Whittingstall, James Martin and Gordon Ramsay.

Also published will be children’s books by Julia Donaldson, Eoin Colfer, Michael Morpurgo, Jacqueline Wilson, and James Patterson.

Super Thursday is a similar marketing concept to America’s “Black Friday”, which takes place in early November and marks the start of the US Christmas shopping season. It aims to encourage people to rush to the shops to snap up newly-released books.

Last year, UK booksellers made £35m in sales on Super Thursday alone. This year, with a bigger list of books on offer, they hope to make more.