The decorations might have just gone back in the box. The Christmas tree is probably still in the garden and there may even be a mince pie or two left in the biscuit tin.

But that doesn’t seem to stop us looking forward to next Christmas.

Believe it or not, many retailers are already planning for this December’s festivities and some of the toys that will be top of most kids’ Christmas list come the end of the year.

And this is never more evident than when the annual London Toy Fair rolls around, which took place in London recently.

The Toy Fair is now in its 62nd year, and showcases thousands of new toys, which will  be available in the, UK, U.S. and around the world, to retailers looking to stock their shelves before the mad rush begins.

And for a hint of what’s to come in 2015, you’re better off taking a look at what’s coming up at the box office.

Hasbro’s new products for 2015 include licensed toys from the Marvel’s Avengers and the Transformers franchises.

iron-man-arc-fx-glovesThey will be releasing Optimus Prime Mega Step, a toy car that transforms into one of the film’s beloved characters. They will also be releasing the Iron Man Arc FX Gloves, a pair of wearable gloves with motion-activated technology so children can re-create their very own scenes from the movie.

The big films represented at the Toy Fair were once, again, Minions, but also Big Hero 6 and Age of Ultron, while only a fool would ignore the upcoming Star Wars: The Force Awakens and Jurassic World-themed products, which are bound to have an impact in the market in the coming months.

And it wouldn’t be a toy fair without a strong representation from the Frozen franchise. And despite the fact that the film was released in 2013, everything from jewellery, hair accessories, hula hoops, backpacks, stationary and figurines were on display.


Toy industry insiders are clearly expecting the trend in movie related toys to continue. Lego’s new Disney Princess Elsa’s Sparkling Ice Castle was chosen as one of the fair’s Best New Toys.

While a representative from toy giant Lego revealed to TIME magazine that the company is also expecting big things from its Ninjago sets. A range of toys tied to the cartoon series Ninjago: Masters of Spinjitzu.

The fourth season of the cartoon will launch this year and a film, from the co-writers of The Lego Movie, has been pencilled in for 2016.

So it appears even when the Frozen mania does eventually subside, there are plenty more movie franchises waiting in the wings to corner the market.

Watch this space…